Client Challenge
Where they were stuck
- Founders burn months on undifferentiated boilerplate.
- Early users are lost to buggy sign-up and billing flows.
- No shared vocabulary between design, product and engineering.
Case Studies
SaaS / StartupSoftwareDemo Project
SaaS MVP Development for Startup
From idea to a paying-customer-ready product in 8 focused weeks.
Industry
SaaS / Startup
Category
Software
Timeline
8 weeks (demo build)
Services
5 disciplines
Project Overview
The engagement
A repeatable MVP blueprint — auth, billing, teams, admin, feature flags and analytics — so founders can validate their real product idea instead of rebuilding the plumbing.
Our Solution
What we built
- Battle-tested SaaS starter with the boring 80% already done.
- Design system tuned for admin-heavy products.
- Stripe billing with trials, seats and metered plans.
- Product analytics wired from day one.
Development Process
How the work unfolded
01
Discovery
Framed the problem, mapped the workflow and defined success from day one.
02
Blueprint
Sketched the architecture, data model and user journeys end to end.
03
Build
Shipped in weekly increments with production-quality code from the first commit.
04
Launch
Migrated data, trained the team and cut over with a safety net in place.
05
Optimise
Measured, tuned and hardened until the system felt effortless to run.
Technology Stack
Next.jsTanStackSupabaseStripePostHog
Services Provided
Product DesignFull-stack BuildAuthBillingAnalytics
Key Features
What shipped
- Team accounts and RBAC
- Stripe subscriptions and invoicing
- Feature flags and A/B testing
- Admin console for support
- Onboarding checklist and empty states
Before vs After
The shift
Before
6 months to first paying customer
After
6-8 weeks to launch
Before
Boilerplate bugs
After
Hardened defaults
Before
Blind product decisions
After
Analytics-first from day one
Results
The outcome they feel every day
Faster validation
Founders learn from the market weeks earlier.
Lower burn
No wasted months rebuilding auth and billing.
Ready to scale
The MVP is production architecture, not a throwaway.
"The fastest responsible path from pitch deck to paying customers we've seen."
INTILEQ Studio
Concept walkthrough
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