Case Studies
FintechSoftware

Fintech Analytics Dashboard

A calm, decision-grade view of a business that used to live in spreadsheets.

Fintech Analytics Dashboard cover
Industry
Fintech
Category
Software
Timeline
10 weeks
Services
5 disciplines
Project Overview

The engagement

A growing fintech had a strong product and a foggy view of its own business. Leadership decisions were being made from stitched-together spreadsheets that were always a week out of date. We built a decision-grade analytics dashboard the executive team actually opens every morning.

Client Challenge

Where they were stuck

  • Metrics lived in three tools and rarely agreed with each other.
  • Every board meeting started with an argument about the numbers.
  • Product decisions were slower than the market required.
Our Solution

What we built

  • Modelled a single source of truth for core metrics across product, revenue and risk.
  • Designed an executive dashboard optimised for decisions, not data dumps.
  • Gave every team a role-specific view that ties into the same underlying model.
  • Automated a weekly investor-ready snapshot from the same layer.
The Full Story

How this project actually unfolded

8 min read

The company we worked with was making excellent decisions on foggy data. Every board meeting began with a debate about which spreadsheet was correct. This is the story of how a decision-grade analytics layer replaced the debate with the actual conversation the executive team should have been having all along.

Three tools, three truths

Product analytics said one number. Finance said another. The risk team quietly kept a third. Each was correct in its own frame. None of them agreed.

This is not unusual at growth stage. It becomes existential the moment investors start asking harder questions.

Agreement before engineering

We refused to build anything until finance, product and risk sat in a room and agreed on the definition of every core metric. That single conversation, done properly, saved months of rework.

"We refused to build anything until finance, product and risk agreed on every metric."

One model, many views

The underlying data model became the source of truth. Every dashboard, every export, every investor snapshot reads from it. The executive view sits on top, designed for decisions rather than data.

Retiring the spreadsheets

We set a date, trained every team, and cut the legacy spreadsheets on that date. It was uncomfortable for a week. It has been unquestionably right ever since.

The Monday meeting, changed

The clearest signal that the project has landed is the shape of the Monday leadership meeting. It no longer opens with a debate about numbers. It opens with a decision.

In closing

Good analytics is not more charts. It is fewer arguments. This dashboard has earned its place in the executive team's morning — and that is the only measure of success worth having.

Development Process

How the work unfolded

01
Alignment

Agreed metric definitions with finance, product and risk in one room.

02
Model

Built the underlying data model and tested it against historical numbers.

03
Design

Shipped the executive dashboard first, then role views on top.

04
Adoption

Trained every team and retired the legacy spreadsheets on a set date.

Technology Stack
Next.jsTanStackPostgreSQLdbtMetabaseAWS
Services Provided
Product StrategyData ModellingUI/UXCustom SoftwareIntegrations
Key Features

What shipped

  • Executive KPI dashboard
  • Cohort and retention analytics
  • Risk and compliance views
  • Automated investor snapshot
  • Role-based access across teams
Before vs After

The shift

Before
Metrics disagreed across tools
After
One number, agreed and trusted
Before
Weekly manual investor updates
After
One-click snapshot from live data
Results

The outcome they feel every day

Faster decisions

The executive team now decides in the same meeting instead of asking for data.

Board confidence

Investor updates read from a single, trusted source of truth.

Fewer surprises

Risk and revenue trends surface early, not at month-end.

"Our Monday leadership meeting used to be about the numbers. Now it is about the decisions. That is the whole difference."
Chief Operating Officer
Growth-Stage Fintech

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