Case Studies
Enterprise / OpsSoftwareConcept Case Study

Custom Web Application with API Integrations

The bespoke internal tool your business runs on — connected to everything it depends on.

Custom Web Application with API Integrations cover
Industry
Enterprise / Ops
Category
Software
Timeline
10 weeks (concept build)
Services
4 disciplines
Project Overview

The engagement

A concept build showing how a bespoke web app can stitch together a company's existing SaaS stack — CRM, accounting, ops, comms — into a single workflow instead of a browser-tab tax.

Client Challenge

Where they were stuck

  • Teams pay for 15 SaaS tools and still copy-paste between them.
  • No single tool matches the actual business process.
  • Off-the-shelf integrations are shallow and brittle.
Our Solution

What we built

  • Custom UI built around the real workflow, not vendor menus.
  • Deep API integrations with retries, rate limits and observability.
  • Role-based access with audit trails.
  • n8n backbone for evolving automations without redeploys.
Development Process

How the work unfolded

01
Discovery

Framed the problem, mapped the workflow and defined success from day one.

02
Blueprint

Sketched the architecture, data model and user journeys end to end.

03
Build

Shipped in weekly increments with production-quality code from the first commit.

04
Launch

Migrated data, trained the team and cut over with a safety net in place.

05
Optimise

Measured, tuned and hardened until the system felt effortless to run.

Technology Stack
Next.jsTanStackPostgreSQLn8nVarious REST/GraphQL APIs
Services Provided
Custom AppAPI IntegrationsAuthData Modelling
Key Features

What shipped

  • Unified customer / order / project object
  • Bi-directional sync with source systems
  • In-app actions across CRM, invoicing and comms
  • Webhook receivers for real-time updates
  • Health dashboard for every integration
Before vs After

The shift

Before
Copy-paste between SaaS tabs
After
One workflow-shaped app
Before
Brittle no-code hacks
After
Observable, resilient integrations
Before
No end-to-end visibility
After
Live view of the whole process
Results

The outcome they feel every day

Hours back per person per day

The team works in one place, at the speed of the business.

Fewer errors

Automations enforce the rules that humans quietly forget.

Strategic leverage

The internal app becomes a competitive advantage, not a cost centre.

"The moment a growing business needs a real internal app, this is exactly what it should look like."
INTILEQ Studio
Concept walkthrough

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