Client Challenge
Where they were stuck
- WhatsApp is where customers actually live, but businesses treat it as a personal inbox.
- Ad clicks are wasted because there is no automated follow-up.
- Compliance and template approvals slow teams down.
Case Studies
Retail / ServicesAI AutomationDemo Project
WhatsApp Business Automation
A conversational engine for sales, support and re-engagement — all in one thread.
Industry
Retail / Services
Category
AI Automation
Timeline
3 weeks (demo build)
Services
5 disciplines
Project Overview
The engagement
A WhatsApp automation stack that handles catalogue browsing, order taking, support and post-purchase re-engagement — with clean opt-in, templated broadcasts and human handover.
Our Solution
What we built
- Click-to-WhatsApp funnels tied directly to ad campaigns.
- AI-assisted responses with human fallback for high-value threads.
- Segmented broadcasts using approved templates.
- Order and CRM sync so agents see full history in one place.
Development Process
How the work unfolded
01
Discovery
Framed the problem, mapped the workflow and defined success from day one.
02
Blueprint
Sketched the architecture, data model and user journeys end to end.
03
Build
Shipped in weekly increments with production-quality code from the first commit.
04
Launch
Migrated data, trained the team and cut over with a safety net in place.
05
Optimise
Measured, tuned and hardened until the system felt effortless to run.
Technology Stack
WhatsApp Cloud APIn8nOpenAISupabaseMeta Ads
Services Provided
WhatsApp APIChatbotBroadcastCRM SyncAnalytics
Key Features
What shipped
- Interactive catalogue and cart flow
- Template library with approval workflow
- Automated re-engagement journeys
- Team inbox with SLA timers
- Full analytics on funnel and cost per conversation
Before vs After
The shift
Before
Ad clicks fall into a void
After
Every click starts a conversation
Before
Personal WhatsApp on staff phones
After
Compliant business inbox
Before
No follow-up after purchase
After
Automated post-sale journeys
Results
The outcome they feel every day
Lower cost per lead
WhatsApp funnels consistently outperform form-fills.
Faster response
Median first-response time drops from hours to seconds.
Compliant at scale
Templated broadcasts avoid the ban risk of grey-market blasts.
"For any business whose customers already live on WhatsApp, this is table stakes."
INTILEQ AI Lab
Demo build
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