Client Challenge
Where they were stuck
- Independent restaurants are invisible on Maps despite great in-person reputation.
- Google Business Profiles are half-filled and rarely posted to.
- Reviews arrive slowly and go unanswered.
Case Studies
RestaurantSEODemo Project
Restaurant Local SEO & Google Business Profile Optimization
Owning the map pack for every 'near me' search in the neighbourhood.
Industry
Restaurant
Category
SEO
Timeline
90-day playbook
Services
5 disciplines
Project Overview
The engagement
A repeatable local-SEO playbook for single- and multi-location restaurants — the exact steps that move a venue into the Google map pack for its most valuable search terms.
Our Solution
What we built
- Full GBP audit and rebuild — categories, services, attributes, menu, photos.
- Weekly Google Posts calendar tied to events and specials.
- Review-request automation triggered from POS or ordering receipts.
- On-site local schema, city landing pages and NAP consistency sweep.
Development Process
How the work unfolded
01
Discovery
Framed the problem, mapped the workflow and defined success from day one.
02
Blueprint
Sketched the architecture, data model and user journeys end to end.
03
Build
Shipped in weekly increments with production-quality code from the first commit.
04
Launch
Migrated data, trained the team and cut over with a safety net in place.
05
Optimise
Measured, tuned and hardened until the system felt effortless to run.
Technology Stack
Google Business ProfileBrightLocalSchema.orgSearch ConsoleLooker Studio
Services Provided
Local SEOGBP OptimizationReviews StrategySchemaContent
Key Features
What shipped
- Location-level keyword map
- Photo strategy with weekly upload cadence
- Q&A seeding and monitoring
- Competitor grid-rank tracking
- Monthly Looker Studio scorecard
Before vs After
The shift
Before
Invisible outside branded searches
After
Ranking for high-intent 'near me' queries
Before
Sparse, outdated GBP
After
Fully populated, actively posted profile
Before
Reviews trickle in
After
Consistent flow of authentic 5-star reviews
Results
The outcome they feel every day
Map-pack presence
Featured across the highest-intent local searches in the trading area.
Direct discovery calls
Diners tap 'Call' and 'Directions' straight from Google.
Reputation compounding
Fresh reviews arrive every week without a single manual ask.
"Local search is the cheapest customer acquisition channel a restaurant will ever run — once it's set up correctly."
INTILEQ Growth
Concept playbook
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