Client Challenge
Where they were stuck
- Homepages are terrible landing pages — they say too much.
- Most landing pages are pretty but leak leads at the form.
- Attribution is broken between ads and CRM.
Case Studies
MarketingDigital MarketingDemo Project
Landing Page for High-Converting Lead Generation
One page, one promise, one call to action — engineered to convert cold traffic.
Industry
Marketing
Category
Digital Marketing
Timeline
2 weeks (demo build)
Services
4 disciplines
Project Overview
The engagement
A conversion-first landing page template purpose-built for cold paid traffic — sharp positioning, real proof, frictionless CTA and full-funnel tracking.
Our Solution
What we built
- One promise, one persona, one CTA per page.
- Above-the-fold hero built to survive 3 seconds of scepticism.
- Trust stack — logos, quotes, guarantees — in the exact right places.
- End-to-end tracking from ad click to CRM opportunity.
Development Process
How the work unfolded
01
Discovery
Framed the problem, mapped the workflow and defined success from day one.
02
Blueprint
Sketched the architecture, data model and user journeys end to end.
03
Build
Shipped in weekly increments with production-quality code from the first commit.
04
Launch
Migrated data, trained the team and cut over with a safety net in place.
05
Optimise
Measured, tuned and hardened until the system felt effortless to run.
Technology Stack
Next.jsTailwindPostHogGA4Meta / Google Ads
Services Provided
Landing PageCopywritingCROAds Tracking
Key Features
What shipped
- A/B-test-ready hero variants
- Modular proof, FAQ and CTA blocks
- Multi-step and single-field lead forms
- Server-side conversion tracking
- Speed-obsessed build (<1s LCP)
Before vs After
The shift
Before
Homepage as landing page
After
Purpose-built landers
Before
1–2% conversion
After
Materially higher CVR
Before
Broken attribution
After
Server-side, full-funnel tracking
Results
The outcome they feel every day
Lower cost per lead
Sharper landing beats sharper targeting almost every time.
Cleaner leads
Better copy pre-qualifies before the form is submitted.
Trusted numbers
Marketing and sales finally see the same funnel.
"This is what a landing page should look like when the goal is a booking, not a beauty award."
INTILEQ Growth
Concept build
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